Fred Berns offers presentations to interior design professionals and design industry partners on how they can substantially increase sales and market themselves more effectively. His presentations range from 45 minute keynotes to full-day workshops.
+ Supersize Your Success! 7 Steps to Peak Profits in Challenging Economic Times
(ASID Distinguished Speakers Series CEU-Program)
It doesn’t take magic to rise above this uncertain economy, and connect with better clients, close bigger deals and achieve greater profits. It takes seven simple sales and marketing steps. Those steps range from creating immediacy (getting clients to buy NOW) to building a buzz on your website. Attend this program and learn a sales technique that will immediately boost your income. And a single phrase that will help you immediately close more sales. And a single word that will immediately set you apart from your competitors.
+ Sell Yourself! How to Get Them to Buy from YOU
The most important sale you’ll ever make is the Personal One! Here’s everything you need to know to blow your horn, toot your flute, achieve peak performance, and master basic selling skills through personal promotion. Based on the best-selling book by the same name, the program provides insights on communicating with confidence and marketing yourself as well as your services. It covers networking, differentiating yourself, presenting your proposals, overcoming price objections, closing sales, and getting and staying
+ Million Dollar Marketing on a Shoestring Budget
Some of the most powerful promotion that design professionals can do costs the least. Some, in fact, costs nothing at all! This program introduces you to the low cost, no cost promotion techniques that will help you market smart. Included are tips on writing articles and columns, economical online marketing, public speaking, aligning with allied professionals, networking, referrals, testimonials, moneysaving marketing materials, and much more. You'll walk away with what you need to know to make a maximum marketing impact for a minimal investment of time and money. + Set and Get Higher Fees
Are you just “busy” – or are you earning top dollar? This program will help you substantially increase the compensation you get for your services. It focuses on the need to differentiate yourself from lower-priced competitors, and communicate your value to your customers. Learn tips and trends in pricing strategies, five keys to earning higher fees, and the most common mistakes designers make in setting their fees.
+ Overcome Price Objections: 10 Ways to Turn Budget Bellyachers into Believers
For all too many design professionals, questions about their price cause anxiety at best, and a conviction that they have to cave in and slash their fees at worst. You can easily overcome those price objections – and convert them into - sales by adopting the strategies in this powerful program. Learn how to minimize the impact of price resistance by differentiating yourself from lower priced competitors, proving your value, putting your price in perspective and demonstrating the return you offer for the investment. After this program, you’ll view price objections as opportunities, rather than obstacles.
+ Earn More, Work Less: Five Keys to Terrific Time Management
This presentation demonstrates how working smarter – not harder – can help you dramatically increase your profits. Smarter, as in focusing on your MVP (most valuable and productive) activities. Smarter, as in getting compensated for all of your time. Smarter, as in sharpening your ability to prioritize and delegate, and accomplish key tasks in far less time. This program gives you what you need to master your time so you can maximize your profits.
+ Dare to be a Different Designer
What makes you different? This presentation shows you how to stand out from competitors, develop a truly unique message and communicate it in unique ways. Find out how to establish your expertise, make yourself memorable, and promote yourself as an unique, one-of-a-kind design professional. And learn how to overcome negative perceptions and preconceived notions that confront so many design professionals today.
Programs for Design Industry Partners
+ Create the "Buzz" that Makes 'Em Buy
The world’s most successful industry partners know how to build excitement. They know how to get designers talking about them. They know how to create a “brand” that clearly differentiates them. This program tells their story, and shares their strategies. Learn how they make a major splash through minor tweaks – in their showroom events, road rep programs, websites, floor displays, focus groups. You’ll be convinced that imagination is far more important than money or time when it comes to building a showroom “buzz.” + Get Designers in the Door...and Coming Back for More
Never before have designers had more buying options. How do you get them to buy from YOU? Doubling your traffic, developing partnerships and long term relationships with designers, presenting your pricing with polish: this powerful program covers all that, and more. Find out how to gain and maintain a reputation for extraordinary customer service. Among your “takeaways” from this program: the Dynamic Dozen list of the best steps you can take to motivate designers to return regularly to your showroom. + Sell Yourself! How to Get Them to Buy from YOU
The most important sale showroom personnel and manufacturer reps ever make is the Personal One! Here’s everything you need to know to blow your horn, toot your flute, achieve peak performance, and master basic selling skills through personal promotion. Based on the best-selling book by the same name, the program provides insights on communicating with confidence and marketing yourself as well as your products. It covers networking, differentiating yourself, overcoming price objections, closing sales, and getting and staying connected with design professionals and end users.
+ Million Dollar Marketing on a Shoestring Budget
Some of the most powerful promotion that manufacturers, retailers and showrooms can do costs the least. Some, in fact, costs nothing at all! This program introduces you to the low cost, no cost promotion techniques that will help you market smart. Included are tips on getting quoted and promoted in trade media, economical online marketing, speaking at industry events, aligning with designers through focus groups and advisory boards, moneysaving marketing materials, and much more. You'll walk away with what you need to make a maximum marketing impact for a minimal investment of time and money.
Fred Berns has presented programs for:
ASID national conferences
Atlanta Decorative Arts Center (ADAC)
Atlanta Designers Network
Atlanta Gift Market
Arizona North ASID
Assn of Professional Interior Designers (Dubai, U.A.E)
Baltimore / Washington NKBA
Boston Design Center
Business of Design conference
California North ASID
Chicago Merchandise Mart
Creative Touch Interiors
Custom Home Furnishings conference
D&D Building (New York)
Decorative Center Dallas
Decorative Center Houston
Denver Design Center
Denver Designers Network
Denver Merchandise Mart
Design Centers International
Design Center of the Americas (DCOTA)
Designing Profits "Business of Design" Conference
Designs of the Interior
Home & Design Magazine Expo
IFDA National Conference
IHFC High Point Market
IIDEX Neocon Canada
Intermountain Chapter: ASID
InPro Corp. Design Symposium
International Design Guild
International Home Furnishings Center
International Window Coverings Expo
Laguna Design Center
Los Angeles Mart
Marketplace Design Center (Philadelphia)
Michigan Design Center
Minneapolis Design Center
Montreal Kitchen, Bath and Door Expo
National Home Furnishings Assn.
Nebraska / Iowa ASID
New England NKBA
New Jersey NKBA
NKBA national conferences
Ohio Design Centre
Ohio South / Kentucky. ASID
Ohio North ASID
Ontario (Canada) NKBA
Orange County ASID
Pacific Design Center
Robert Allen / Beacon Hill
Salt Lake City Showroom Assn.
San Francisco Mart
Seattle Design Center
Southeast Georgia ASID
Southern California ASID
Upstate New York / Eastern Canada ASID
V2K Window Fashions, Inc.
Washington, D.C. Design Center
Wisconsin Drapery Supply
Wm Ohs, Inc.
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Dubai Conference Attendees, 2008