Interior Design Industry Business Library
Digital Downloads
Platinum Package – Interior Design Business School in a box! This ultimate sales and marketing collection for the design professional includes the Superstar Selling System and the Promotion Power Pack. Everything you need to supercharge your sales, and maximize your marketing.
Superstar Selling System for Design Professionals - (2 audio programs) - The only audio training set focused on how design pros can double their sales. Learn how to dramatically increase your closing ratio, overcome price objections, upsell, turn single sales into long term relationships, and much more.
Promotion Power Pack (Audio programs + Manual + Special Report) - This marketing “mega-set” includes the Audio Success Series, the Big Splash, Little Cash Marketing Materials Manual, and "a 25-Page Kickbutt Marketing Special Report" to help you promote yourself effectively – and economically.
Audio Success Series (8 audio programs) - a digital collection of some of the most popular business programs I’ve presented to design professionals. Topics include how to get higher fees, attract better clients, work less and earn more, master your marketing, create a killer website – and much more.
Big Splash, Little Cash Marketing Materials Manual – All the “done-for-you” marketing forms, formats, samples and examples you need to promote your design credentials and services. Everything from news releases and articles to website and social networking bios. Easily-adaptable for your own purposes.
Million Dollar Marketing on a Shoestring Budget (audio program) – If you’re spending big time and money on marketing, you’re wasting it. This audio offers lots of high impact, low cost promotion strategies.
Twice the Price: Double Your Dollars as a Design Professional (audio program) – Earning twice as much doesn’t take rocket science. It takes the 10 simple steps covered in this program. Learn how to double your income without working more hours.
Overcoming Price Objections: Turn Price Bellyachers into Believers (audio program) – What do you say when they say you’re too expensive? This program explains how to handle any price objection, any time, and never again cave in on your fee.
Work Less, Earn More: Master Your Time, Maximize Your Profits (audio program) – How to spend less time earning more money is what this powerful presentation is all about. Learn how to increase your profitability by getting more done in less time.
21 Keys to a Killer Website (audio program) – You can generate more buzz, traffic and business on your website by following this practical, yet powerful 21 step approach. Discover surprisingly simple steps to creating a super site.
Recession-Proof Your Design Career (with Sandy Dixon)
(audio program) – You’ll thrive, rather than just survive challenging economic times when you follow this recession-proof program. Learn how to jumpstart sales, build your client base, double referrals, and more.
12 Reasons You Earn Less Than You Could...and Should (audio program) – Learn quick fix ways to overcome the 12 obstacles that curtail your sales and paralyze your profits. These insights and “how to’s’ will help you take control of your financial future.
Big Splash, Little Cash: Kickbutt Marketing in Challenging Times (audio program) -- how to use low cost marketing to make big money in a tough economy.
Coming Soon!
Victory Vocabulary - a laminated list of the 75 best marketing words that design professionals should use to promote themselves in person, on line and in print. Also included: Self Promotion Success Principles.
Books (You Order, We Ship)
Big Splash, Little Cash Marketing Materials Manual – The 155 page collection of all the “done-for-you” marketing forms, formats, samples and examples you need to promote your design credentials and services. Everything from news releases and articles to website and social networking bios.
Sell Yourself! 501 Ways to Get Them to Buy from YOU - the blow-your-horn, toot-your-flute success textbook that adds power to your personal sale. This book will help you differentiate yourself, communicate with confidence and double your income.
Celebrate Marketing – a compilation of special reports on networking, on-line marketing, referrals and more. Included: Fred Berns chapter on self-promotion and personal salesmanship.
"Confessions of Shameless Self Promoters" - strategies, secrets, shortcuts and stories from 68 self promotion gurus. Great self marketing tips on technology, pricing, branding & more.
"Dare to Be Different Self Promotion" – A power-packed business-building booklet that focuses on identifying and promoting your uniqueness.