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| Issue #77 - Know "No!" |
The more you hit the floor, the more you'll soar this year.
THIS MONTH:
+ Go Until "No."
+ Risks Bring Rewards
+ Go Until "No."
Make 2010 the year that you “fail” more.
Make this the year that you encounter more rejections,
lose out on more bids, and fail to close more deals than
ever before.
Make this the year you really get to know “No.”
Why? Because only when you put yourself out there more,
can
you fail more.
And, only when you put yourself out there more, can you
SUCCEED more.
Interior design professionals tend to be far too skittish
when it comes to presenting themselves and their services
in challenging times.
Many are reluctant to pursue higher end clients, bid on
bigger projects, enter higher profile design competitions,
offer larger contracts, and set higher fees.
That's because they’re petrified, horrified, and mortified
of the word “No.”
They don't realize that "No" may simply mean: "Not now."
Or "Not yet." Or, even, "Tell me more."
The "No" word surfaced often during last year's economic
meltdown. Many design firms responded to rejection by
retreating.
They reduced sales and marketing activity at a time when
they should have ramped it up.
Problem is, quitting has consequences. When design firms
disappear, they die.
+ Risks Bring Rewards
Every time you contact a prospect, submit a proposal,
offer your services, raise your rates, promote a new
product, present a program, or seek financial support,
you risk rejection.
But you also increase your odds for success
To reap rewards this year, you'll have to take risks. And
one of the risks you run is that you'll try something and
fail.
So what? Said Tom Watson, former IBM chairman:
If you want
to succeed, double your failure rate."
Author Jack Canfield suggests that every time
you hear "No," you should say "Next." Pick yourself up,
dust yourself off, and move on.
Catch yourself saying alot of "Next's" this year. That
means you're hearing alot of "No's."
That means you're putting yourself out there more.
And that means you're boosting your chances for
success.
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© 2006 Fred Berns
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