Issue #52 - Marketing Makes You $$$ How well paid you are may have less to do with your design skill than your marketing skill, as Business by Design reports this month. THIS MONTH + Marketing Makes Money + "Get Started" Strategies + Marketing Makes Money It ain't fair, but its fact: Many of the highest paid design professionals lack the design skills of competitors earning much less. Many of those getting the highest fees have worked fewer years than those competitors. Many haven't won awards, some don't work in major markets and a few don't even have design degrees. Fact is, they may be better at marketing than they are at design. They excel at promoting themselves. And, unlike the others, they "get" it. They understand that it doesn't matter how good you are if the right people don't know. In recent years I've met so many highly-gifted, multi-skilled design design professionals who struggle financially. Why? Because they struggle with the idea of marketing. They choose not to promote themselves. Show me a talented design professional who doesn't market herself, and I'll show you ten others with half her talent earning twice her income. The reason? They promote themselves. She doesn't. + "Get Started" Strategies Want to boost your income? Then, boost your marketing. Some steps to get you started: + Create a "killer" commercial + Create a "knock-their-socks-off" website + Distribute a personal promotion kit + Write articles + Present seminars + Do features on local TV stations + Get referrals from clients + Align with vendors and suppliers + Align with allied professionals + Become a media interview source + Develop a blog or ezine + Use your voicemail as a marketing tool + Add a marketing "signature" to your email Warm Regards, Fred Fred Berns Web Site Fred@FredBerns.com 888-665-5505 (toll free) © 2006 Fred Berns All rights reserved. This announcement is sent only to subscribers who have requested it. If you didn't subscribe, or can't remember subscribing, we apologize for any inconvenience. PLEASE DO NOT REPLY TO THIS MESSAGE This is a post-only message. Do not reply. Mail sent to this address cannot be answered. Please send all inquiries to fred@fredberns.com SUBSCRIPTION INFORMATION This email was sent to: fred@fredberns.com in response to a subscribtion request on our web site, or you are a previous customer of Fred Berns. UNSUBSCRIBE: Use the following link if you wish to be removed from the Business by Design E-zine: Unsubscribe from list. UPDATE SETTINGS: Use the following link if you wish to update your settings: Update my settings. HOW TO SUBSCRIBE: New members may subscribe with the following link: Subscribe me.