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#48 - Ask
Clients For Help |
The holidays are a great time to seek help from, as well
as give thanks to your best clients, as Business
by Design reports this month.
THIS MONTH:
+ Just Ask...
+ Coach Call: $99 Help with Hassles
+ Four Magic Words
+ Just Ask...
One of the most common questions I hear from design
professionals these days is the easiest to answer.
The question: How can I work with better clents?
The answer: Ask your better clients.
Your best customers can and will help you build a higher
caliber clientele.
They can introduce you to people they know who appreciate
fine design and quality products. And can afford them. And
who want to establish a long term relationship with a
design professional.
All you have to do is ask.
Your best customers can be your best marketing
representatives.
They can give you testimonials and referrals. They can tell
you which local organizations to get involved with. And
which local publications to submit articles to.
Maybe they can even introduce you to local realtors or
builders or facility managers.
All you have to do is ask.
And there's no better time to ask than now. The holiday
season provides a fine opportunity to take your best
clients to lunch.
What better season to express your appreciation? What
better occasion to thank them for their business? And, what
better setting in which to ask for their suggestions on how
to build your business?
+ Four Magic Words
"I need your help."
Those are the words I advise my coaching clients to use
when they take a client to lunch.
What surprises these design professionals is how positive
is the response.
They're amazed how flattered their customers are to be
asked, how eager they are to help, how willing they are to
make personal introductions, to track down information and
assist in any other way they can.
Your best customers know you, and like you and want to help
you. Often, they have insights about the high end market
that you don't. They can answer the questions that you
can't.
You best customers can and will open doors for you.
All you have to do is ask.
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© 2006 Fred Berns
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