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for your time. All your time. Every time.
Business by Design
this month reminds design professionals of an
age-old prosperity principal: time is money.
THIS MONTH:
+ Fee, Not Free
+ 2005 Programs
Fee, Not Free
If you earn too little income, you probably give
away too much time.
A key reason why many design professionals fail
to achieve their financial goals: they give away
their expertise. They donate too much time, too
often.
They don't bill for lengthy phone calls from
clients. Or for installing the window treatments.
Or for meeting with contractors. Or for shopping.
Or for "overseeing" the furniture delivery.
Fail to charge for your time, and you fail to
attach a value to yourself. You invite others
to take advantage of you. You make it more difficult
for other design professionals to charge for their
services.
The most financially successful design professionals
I meet at my speaking engagements around the country
bill for:
+ all their telephone consultation time
+ all their planning time
+ all their drafting and "sketching"
time
+ all their measurement and installation time
+ all their project management time
+ all their travel time
+ every hour of every personal appointment
If you're reluctant to follow suit, call a lawyer,
or visit a doctor. You'll find that all of their
expertise comes at a price.
Yours should, too.
2005 Programs
Planning an educational event for your group in
the year ahead?
I can help.
A preliminary list of my 2005 programs, most
of which are CEU-accredited:
+ Supercharge Your Sales! Advanced Selling
Strategies for Design Professionals
+ Methods of the Masters: How the ‘Stars”
Do Business
+ Set and Get Higher Fees
+ Sell Yourself! How to Get Them to Buy
from YOU
+ Overcome Price Objections! Ten Ways to Turn
Budget Bellyachers Into Believers
+ Million Dollar Marketing on a Shoestring
Budget
+ Dare to be a Different Designer
+ Do It Yourself Marketing for Design
Professionals
INDUSTRY PARTNER PROGRAMS:
+ Get Designers in the Door -- and Coming
Back for More
+ Build the "Buzz" that Makes
'em Buy
For more information, visit my website (www.FredBerns.com)
or contact me at 888-665-5505 or fred@fredberns.com.
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