“Business by Design”

A regular sales and marketing column to help design trade professionals substantially boost their sales and profits. Answers the business questions that you wished you asked. Commentary and quotes from some of the best design trade professionals in the business. Available at no cost via e-mail.
Subscribe Here




BBD Issue #1: Moneysaving Marketing  

BBD Issue #2: Work Doesn't Sell Itself  

BBD Issue #3: Double Your Dollars Formula

BBD Issue #4: Is There a Fortune In Franchising

BBD Issue #5: Q & A About Money

BBD Issue #6: Closing The Sale

BBD Issue #7: Clients Not Customers

BBD Issue #8: Is There Green In Green Design

BBD Issue #9: Year 1 In Review

BBD Issue #10: Don'ts For Success

BBD Issue #11: Celebrate Yourself

BBD Issue #12: Power Of Focus

BBD Issue #13: Commercial Design Challenges

BBD Issue #14: Design Income, Sorry Stats  

BBD Issue #15: How To Get On HGTV

BBD Issue #16: Aim High

BBD Issue #17: Web Sites Do's And Don'ts

BBD Issue #18: Marketing Plan

BBD Issue #19: Thrive In A Down Economy

BBD Issue #20: Career Planning Questions

BBD Issue #21: Dealing With Do It Yourselfers

BBD Issue #22: Big Box Stores

BBD Issue #23: Don't Ask About Budgets

BBD Issue #24: Teaching Classes

BBD Issue #25: Making Multiple Contacts

BBD Issue #26: Positive First Impressions

BBD Issue #27: Overcoming Self Doubt

BBD Issue #28: Work Smarter, Not Harder

BBD Issue #29: Upselling

BBD Issue #30: The Million Dollar Word

BBD Issue #31: Take The Price Out Of Promotion

BBD Issue #32: Overcoming Money Objections

BBD Issue #33: Customer Service

BBD Issue #34: Don't Dwell On Don'ts

BBD Issue #35: Sell Yourself

BBD Issue #36: Don't Hire Designers To Sell

BBD Issue #37: Align With Allied Pros

BBD Issue #38: Voicemail Tips

BBD Issue #39: Solutions, Not Scapegoats

BBD Issue #40: Back To Basics Selling

BBD Issue #41: Time Management Tips

BBD Issue #42: Bill For All Your Time

BBD Issue #43: Fee Challenges In Canada

BBD Issue #44: Letting Go

BBD Issue #45: Take Charge Of Your Fees

BBD Issue #46: Build A Buzz

BBD Issue #47: Practice Prosperity Thinking

BBD Issue #48: Ask Clients For Help

BBD Issue #49: Appreciate Yourself

BBD Issue #50: Decide Your Destiny

BBD Issue #51: Website Photos: Blessing or Curse?

BBD Issue #52: Marketing Makes You $$$

BBD Issue #53: Clients: Quality Beats Quantity

BBD Issue #54: Go With Your Gut

BBD Issue #55: Closed For Business

BBD Issue #56: Price Objection Protection

BBD Issue #57: Surviving a Slump

BBD Issue #58: Plan For Tomorrow, Today

BBD Issue #59: Promote Your "TEAM"

BBD Issue #60: Self Sabotage No-No's

BBD Issue #61: Get More R-E-S-P-E-C-T

BBD Issue #62: Diamonds In Your Database

BBD Issue #63: Assumptions are "Asinine"

BBD Issue #64: It's Tougher to Get on HGTV

BBD Issue #65: Designers Pay Isn't Ok

BBD Issue #66: Questions From Hell

BBD Issue #67: Waiting is for Wimps

BBD Issue #68: Sell "Now!" as well as "Wow!"

BBD Issue #69: Your Ten Biggest Mistakes

BBD Issue #70: Learn From Your Losses

BBD Issue #71: Unkindest Cut Of All

BBD Issue #72: Customer (Dis)Service

BBD Issue #73: "Why" is Why you Don't Earn More

BBD Issue #74: Don't Disappear

BBD Issue #75: The Personal Sale

BBD Issue #76: Become a Priority

BBD Issue #77: Know "No!"

BBD Issue #78: No Good Money in Bad Clients

BBD Issue #79: Challenged by Change

BBD Issue #80: Sell Like a Star

BBD Issue #81: Recommended Reading for Design Pros


Home | Design Industry Speaking | Design Industry Coaching | Books, Tapes& Other Learning Tools | Design Industry Partners | About Fred | BBD Ezine Info & Archives | Subscribe | InteriorDesignBusiness.net

656 Wildrose Way, Louisville, CO. 303-665-6688 / (toll free) 888-665-5505 /

E-mail: Fred@FredBerns.com