"Sell Yourself! 501 Ways to Get Them to Buy from YOU"
“Why you?”That’s the question on the minds of all those you try to influence. It’s never been easier to obtain elsewhere the design services and/or products that you sell. So, why should they work with and buy from you? Each person you reach out to – your prospect, your customer, and others – is subjected to an average of 1250 sales messages a day – on the Net, in the media, and in person. So why should they listen to your message? Those are vital questions in these competitive and challenging times.
Here’s another one: the people you need to know – do they
know you? All that you’ve done? All that you can do?
That’s why you need to differentiate yourself. That’s why you need to establish your expertise. That’s why you need Sell Yourself! 501 Ways to Get Them to Buy from YOU. Sell Yourself! is the blow-your-horn, toot-your-flute success book for design and other professionals. It provides what you need to know to increase your visibility and credibility, communicate with confidence, and “wow” anyone anywhere at anytime. Why is a book on self promotion so important to you? Because the most important sale you’ll ever make as a design professional is the personal one. Because you can’t do the best job of selling your stuff until you do the best job of selling yourself. Because you’re too good to be your own best secret. Sell Yourself! provides insights on how you can achieve
peak performance – and profits – through personal promotion.
This step-by-step self-marketing guide will show you how to add polish
to your personal presentations and make yourself memorable.
Chapter 2…Document Your Deeds Chapter 3…Establish Your Expertise Chapter 4…Million-Dollar Marketing on a Shoestring Budget Chapter 5…Maximize Your Marketing Materials Chapter 6…Write It Down and Speak Up Chapter 7…Get in Touch Chapter 8…Stay in Touch Chapter 9…Dare to be Different Chapter 10…Quick Fixes
The book points out how you can set and get any fee as long as you differentiate yourself from design professionals who charge less. Fact is, it doesn’t matter what you say about your fee. What matters is what you say about yourself.
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