“Promotion Power Pack”
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They need you. So, why don’t
they call you?
High end prospects look for design professionals all the time. Why don’t they find you?
Why do your competitors get the projects for which you’re more qualified?
Why aren’t you a household word among those you need to know?
Why don’t key residential, commercial and/or retail prospects automatically
think of you when they need a design professional?
It all has to do with the marketing you’re doing. Or, not doing.
The problem is, you may be your own best kept secret.
As good you are as a design professional, the right people don’t
know about it. And they won’t know about it until you market yourself
more effectively.
So, what are you going to do about that?
Don’t promise yourself that you’ll start marketing as soon
as you can afford to. That won’t work, and you know it. That’s
like trying to build a fire before you gather the wood.
You need to start promoting yourself and your services now. Not next week.
Not next month. NOW! If you don’t market yourself
and your business in these competitive times, you won’t be in business
much longer.
That’s the bad news. Here’s the good news.
Now everything you need to know to promote yourself as a design professional is available in one set of books, tapes and other tools.
The Promotion Power Pack is designed to help you make a maximum marketing impact with a minimal investment of your time and money.
HERE’S THE Power Pack BUNDLE: 3 books, 5 audio CD’s, 2 manuals, 1 booklet, and 1 pocket card.
HERE’S THE Power Pack BOTTOM LINE: The dozens of simple marketing strategies in this set will help you discover what it takes to get the people you need to know…to know you.
HERE’S THE Power Pack BREAKDOWN:
Twice the Price: Double Your Dollars as a Design Professional
(audio CD) - Earning twice as much as a design professional doesn’t
take rocket science. It takes the ten simple steps spelled out in this
audio CD recording of a tele-seminar. The steps range from a little bit
of marketing to a whole lot of commitment. Follow the program, and you’ll
double the fees you set and get. What’s really cool about the ten
step program is that it shows you how to earn twice as much without working
any more. If you want to earn some serious income as a design professional,
you’ll want this audio program .
Sell Yourself: 501 Ways to Get Them to Buy from YOU (book)
- It doesn’t matter how good you are if others don’t know.
This blow-your-horn, toot-your-flute success textbook offers practical
strategies on how to attach value to yourself. Here’s your guidebook
for achieving peak profits and other results through personal promotion.
Learn how to differentiate yourself, communicate with confidence, establish
your expertise and make yourself memorable. The Personal Sale is the most
important one you’ll ever make – and it can be the easiest,
if you follow the strategies in this book.
Million Dollar Marketing on a Shoestring Budget (audio CD)
- Who says marketing has to be expensive? This tele-seminar audio recording
gives you everything you need to know about high impact, low cost promotion.
Learn marketing strategies you can implement in 45 minutes or less, for
$100 or less. Discover how to take the price out of your promotion in
print, on line and in person. You already have the money and time to do
kickbutt marketing. This audio program will show you how to do it. It
will give you enough moneysaving marketing ideas to turn you into promotion
powerhouse.
Work Less, Earn More: Master Your Time, Maximize Your Profits (audio CD) – You needn't put in such long hours, and you needn't just scrape by financially. This incredible program will show you how to spend less time earning more money. Learn how working smarter, not harder can dramatically increase your income and improve the quality of your life. Smarter, as in focusing on your MVP (most valuable and productive) activities, getting compensated for all your time and accomplishing more tasks in less time. Discover how to prioritize and delegate more effectively, connect with higher caliber clients and double your productivity
Overcoming Price Objections: How to Turn Price Bellyachers into
Believers (audio CD) - What do you say when they say you're too
expensive? Chances are you don't know what to say. That's why you end
up apologizing for - and reducing - your price or hourly fee. This audio
CD recording of a tele-seminar provides you with a 17-step program for
dealing with any price objectioin, any time. This audio program gives
you Price Objection Protection by teaching you simple things you can do
- and basic things you can say -- to handle tough questions about how
you charge. And it gives you lots of tools and tips on how to take control
of your pricing.
21 Keys to a Killer Website (audio CD) – Here's an audio program with practical guidelines on how to generate more buzz, traffic and business on your website. You'll hear ideas on how to make your site interactive, and keep it current. And how to get more people to visit more often. And how to make better use of your photos. And how to make your site twice as effective with half as many words. And how to assure that people find your site fast. Put it all together, and you have lots of simple steps to creating a super site.
Self Promotion News and Views (Manual) - Many of the
most successful design professionals spend no more time and money on marketing
than you do. They simply market smarter. Learn their secrets in this outstanding
collection of do-it-yourself marketing articles. The focus is on easy
marketing methods you can use to get more visibility, credibility and
income. Read how to build your own promotion portfolio. Discover how to
create outstanding marketing materials that will help you earn top dollar
as a design professional, and thrive as well as survive when the going
gets tough.
Celebrate Marketing (book) – If there’s a
shortcut to marketing success, this anthology is it. A variety of marketing
experts share tips and insights on a wide range of topics – everything
from on-line promotion and trade show marketing to networking and referrals.
This book provides what you need to know to position your business, turn
“niches” into riches, bond with your prospects and build rapport
with your customers. There’s no better book to take the mystery
out of – and put the magic in -- your marketing.
Confessions of Shameless Self Promoters (book) –Get
Ready, Get Recognized, Get Rich! This power-packed book will help you
do what your competitors don’t – think outside the box in
your promotion. It’s filled with strategies, secrets, shortcuts
and stories from 68 self promotion gurus. Great self marketing tips on
technology, pricing, branding and more. Get insights on the latest in
internet marketing – and fresh perspectives on such traditional
promotion methods as direct mail.
Dare to Be Different Self Promotion (booklet) –
How are you going to get noticed if you play follow the leader in your
marketing? “Dare to Be Different” shows you how to identify
your uniqueness, and promote it in ways that others don’t. The stories
and anecdotes will inspire you to market yourself as a one-of-a-kind design
professional. This booklet will get you stepping out of your comfort zone
and maybe even walking on the wild side in your marketing.
151 Sell Yourself Ideas (manual) – You’re
the marketing director of your own personal corporation – and you
need to promote yourself accordingly. You’ll be able to do so a
lot more effectively when you follow the step-by-step approach outlined
in this manual. The self-selling methods in this publication may be simple,
but the payoff for mastering them is huge.
Victory Vocabulary (card) – The words design professionals
use to describe themselves can make or break the deal. These 75 winning
words are ideally suited for your personal commercial, website, voicemail
and email messages, and other marketing materials. You’ll go from
“striver” to “arriver” when you adopt the winning
words on the front of this card, and the Self Promotion Success Principals
on the back.
If you’re serious about boosting your bottom line, you need to get
serious about your marketing.
The Promotion Power Pack is your toolkit for marketing success as a design professional.
It’s what you need to take the guesswork out of marketing. And
it’s what you need to get high end prospects to think of, find and
hire YOU
