“Platinum Package”
It’s not enough, anymore,
to be good – or even great—at design.
Once, knowing a lot about space planning or color or fabrics guaranteed
you lots of recognition, and lots of money.
Not anymore.
Not in competitive time like these, when customers know more and demand
more and have so many more options.
To earn top dollar today, you also have to be great at the BUSINESS of design.
You need advanced sales and marketing skills.
You need cutting edge strategies to close more sales, seal more deals
and get higher fees. You need to make a maximum marketing impact for a
minimal investment of your time and money.
So many highly-talented designers, architects, window fashion pros, kitchen
and bath specialists, floor covering professionals and others are out
of business today because they didn’t know how to RUN their business.
They were enlightened about design – but
in the dark about making money.
That was their problem. But it need not be yours.
Now there’s an easy way to obtain
the business-skills you lack.
Everything you need to know as a design professional about sales and marketing
is now available in a comprehensive collection of virtually all of the
books, audio programs, special reports and other tools I’ve ever
created. This resource has been 16 years in the making.
It’s called the Platinum Package.
Think of this powerful collection as your personal success library.
What you get when you invest in the Platinum Package is (1) the Superstar Selling System for Design Professionals and (2) the Promotion Power Pack.
Let’s take a closer look.
What we have here are two audio CDs and a workbook on how to double your
sales as a design professional.
What we have here is the ultimate sales resource for design professionals.
The Superstar Selling System offers “how
to’s” and insights on what it takes to substantially boost
your sales. It shares strategies and tips that interior designers, window
fashion specialists, architects, kitchen and bath professionals, decorators,
showroom managers, manufacturers, retailers and others can use to dramatically
boost their business.
The Superstar Selling System teaches you how
to:
+ Double your sales and income
+ Set and get higher fees
+ Adopt selling strategies of America’s top design pros
+ Dramatically increase your closing ratio
+ Overcome price objections
+ Qualify prospects
+ Present yourself with pizzazz
+ Upsell more clients, more often
+ Turn single sales into long term relationships
+ Do Million Dollar Marketing on a Shoestring Budget
+ Avoid the Ten Selling Sins of design professionals
+ Go from just “busy” to profitable
+ Hang tough when times are rough
+ Harness the power of self-promotion success principles
+ Prospect profitably
+ Get on HGTV
+ Turn contacts into contracts
+ Provide outstanding customer service
+ Overcome negative perceptions about design pros
+ Make the most of the Million Dollar Marketing Word
+ Establish your expertise
+ Create credibility
+ Build sales through a Prospecting Power Hour
+ Tap into the power of partnerships, and get a “Sugar Daddy”
+ Create a 90 second pricing policy
+ Present your price
+ Overcome the “Questions from Hell”
+ Use the “1% Difference” to outsmart your competitors
+ Use prosperity principles to overcome financial challenges
Think of “selling,” and you don’t normally think of
design professionals. But you will, once you dig into this audio sales
training set.
What do you listen to in the car these days? By investing in the Superstar
Selling System, you can listen to audio CD’s that
cover the following topics:
CD #1
Track One: Introduction / Overview
Track Two: Charting Your Course
Track Three: The Personal Sale
Track Four: Prospecting
Track Five: Million $ Marketing on a Shoestring Budget
CD #2
Track One: Presenting Yourself and Your Fee
Track Two: Overcoming Objections
Track Three: Closing and Sealing the Deal
Track Four: Customer Service at its Best
Track Five: Looking Back…and Ahead.
Along with those CD’s, you’ll receive an information-packed workbook with tips, articles, special reports, sample marketing materials, quizzes and other information that coincides with the topics covered in the audio program.
The Superstar Selling System is selling made
simple. It’s selling made fun. It’s selling made for design
professionals looking to move to the next level.
The Promotion Power Pack is designed
to help you make a maximum marketing impact with a minimal investment
of your time and money.
HERE’S THE Power Pack BUNDLE:
3 books, 5 audio CD’s, 2 manuals, 1 booklet, and 1 pocket card.
HERE’S THE Power Pack BOTTOM LINE:
The dozens of simple marketing strategies in this set will help you discover
what it takes to get the people you need to know…to know you.
HERE’S THE Power Pack BREAKDOWN:
Twice the Price: Double Your Dollars as a Design Professional
(audio CD) - Earning twice as much as a design professional doesn’t
take rocket science. It takes the ten simple steps spelled out in this
audio CD recording of a tele-seminar. The steps range from a little bit
of marketing to a whole lot of commitment. Follow the program, and you’ll
double the fees you set and get. What’s really cool about the ten
step program is that it shows you how to earn twice as much without working
any more. If you want to earn some serious income as a design professional,
you’ll want this audio program .
Sell Yourself: 501 Ways to Get Them to Buy from YOU (book) -
It doesn’t matter how good you are if others don’t know. This
blow-your-horn, toot-your-flute success textbook offers practical strategies
on how to attach value to yourself. Here’s your guidebook for achieving
peak profits and other results through personal promotion. Learn how to
differentiate yourself, communicate with confidence, establish your expertise
and make yourself memorable. The Personal Sale is the most important one
you’ll ever make – and it can be the easiest, if you follow
the strategies in this book.
Million Dollar Marketing on a Shoestring Budget (audio CD)
- Who says marketing has to be expensive? This tele-seminar audio recording
gives you everything you need to know about high impact, low cost promotion.
Learn marketing strategies you can implement in 45 minutes or less, for
$100 or less. Discover how to take the price out of your promotion in
print, on line and in person. You already have the money and time to do
kickbutt marketing. This audio program will show you how to do it. It
will give you enough moneysaving marketing ideas to turn you into promotion
powerhouse.
Work Less, Earn More: Master Your Time, Maximize Your Profits (audio CD) – You needn't put in such long hours, and you needn't just scrape by financially. This incredible program will show you how to spend less time earning more money. Learn how working smarter, not harder can dramatically increase your income and improve the quality of your life. Smarter, as in focusing on your MVP (most valuable and productive) activities, getting compensated for all your time and accomplishing more tasks in less time. Discover how to prioritize and delegate more effectively, connect with higher caliber clients and double your productivity
Overcoming Price Objections: How to Turn Price Bellyachers into
Believers (audio CD) – What do you say when they say you’re
too expensive? Chances are you don’t know what to say. That’s
why you end up apologizing for – and reducing —your price
or hourly fee. This audio CD recording of a tele-seminar provides you
with a 17-step program for dealing with any price objection, any time.
This audio program gives you Price Objection Protection by teaching you
simple things you can do – and basic things you can say -- to handle
tough questions about how you charge. And it gives you lots of tools and
tips on how to take control of your pricing.
21 Keys to a Killer Website (audio CD) – Here's an audio program with practical guidelines on how to generate more buzz, traffic and business on your website. You'll hear ideas on how to make your site interactive, and keep it current. And how to get more people to visit more often. And how to make better use of your photos. And how to make your site twice as effective with half as many words. And how to assure that people find your site fast. Put it all together, and you have lots of simple steps to creating a super site.
Self Promotion News and Views (Manual) - Many of the
most successful design professionals spend no more time and money on marketing
than you do. They simply market smarter. Learn their secrets in this outstanding
collection of do-it-yourself marketing articles. The focus is on easy
marketing methods you can use to get more visibility, credibility and
income. Read how to build your own promotion portfolio. Discover how to
create outstanding marketing materials that will help you earn top dollar
as a design professional, and thrive as well as survive when the going
gets tough.
Celebrate Marketing (book) – If there’s
a shortcut to marketing success, this anthology is it. A variety of marketing
experts share tips and insights on a wide range of topics – everything
from on-line promotion and trade show marketing to networking and referrals.
This book provides what you need to know to position your business, turn
“niches” into riches, bond with your prospects and build rapport
with your customers. There’s no better book to take the mystery
out of – and put the magic in -- your marketing.
Confessions of Shameless Self Promoters (book) –Get
Ready, Get Recognized, Get Rich! This power-packed book will help you
do what your competitors don’t – think outside the box in
your promotion. It’s filled with strategies, secrets, shortcuts
and stories from 68 self promotion gurus. Great self marketing tips on
technology, pricing, branding and more. Get insights on the latest in
internet marketing – and fresh perspectives on such traditional
promotion methods as direct mail.
Dare to Be Different Self Promotion (booklet) –
How are you going to get noticed if you play follow the leader in your
marketing? “Dare to Be Different” shows you how to identify
your uniqueness, and promote it in ways that others don’t. The stories
and anecdotes will inspire you to market yourself as a one-of-a-kind design
professional. This booklet will get you stepping out of your comfort zone
and maybe even walking on the wild side in your marketing.
151 Sell Yourself Ideas (manual) – You’re
the marketing director of your own personal corporation – and you
need to promote yourself accordingly. You’ll be able to do so a
lot more effectively when you follow the step-by-step approach outlined
in this manual. The self-selling methods in this publication may be simple,
but the payoff for mastering them is huge.
Victory Vocabulary (card) – The words design professionals
use to describe themselves can make or break the deal. These 75 winning
words are ideally suited for your personal commercial, website, voicemail
and email messages, and other marketing materials. You’ll go from
“striver” to “arriver” when you adopt the winning
words on the front of this card, and the Self Promotion Success Principals
on the back.
If you’re serious about boosting your bottom line, you need to get
serious about your marketing.
The Promotion Power Pack is your toolkit for marketing success as a design
professional.
It’s what you need to take the guesswork out of marketing. And it’s
what you need to get high end prospects to think of, find and hire YOU
* * *
Put the Superstar Selling System
for Design Professionals and the
Promotion Power Pack together, and what do you have?
You have a home study course on how to achieve excellence in the Business
of Design.
You have the Platinum Package